"The wife and I have bravely tried several "warming" lubricants, usually with disastrous results - especially when they're formulated with menthol. Menthol = BURN, fyi. And others have provided a pleasant warming effect but would become super sticky in no time at all. We've designated this lube as our new go-to because it checked all of the boxes: produces a very satisfying warming effect, does not scorch anyone's genitals, actually functions as a decent lube, and is created by a natural health-focused company.